How are LSAs different from regular Google Ads?
Three ways: placement (LSAs sit above regular ads and the map), pricing (you pay per lead, not per click), and ranking (Google weighs your reviews, rating, and responsiveness — not just your bid). It's a different auction with different winners.
What does "Google Screened" actually require?
Google verifies your bar license, checks your insurance, and runs background checks on the firm. We manage the whole application — gathering documents, submitting, and chasing the approval — so you get the badge without the paperwork marathon.
Do I pay for junk leads?
Not if we can help it. Solicitors, wrong numbers, cases outside your practice areas — we dispute those with Google for credit. Lead auditing is part of the management, not an add-on.
How do I rank higher than competitors in LSAs?
Review count and rating, answer rate, and profile quality move your position most. This is why LSA performs best inside the ecosystem: Reputation grows your reviews and AI Answering means you never miss an LSA call — both directly raise your rank.
How fast can we launch?
Once Google's screening clears — typically a few weeks depending on their verification queue — your ads can go live immediately. We start the screening process right after your onboarding call.
How does Google decide which firms show first?
It's not a pure money auction. Review rating and count, responsiveness to leads, proximity, hours, and budget all feed the ranking. That's why the firms that win LSA long-term are the ones managing reviews and answering every call — the two things most competitors ignore.
What does an LSA lead cost?
It varies by market and practice area — a mass-tort metro market prices differently than estate planning in a smaller city. What stays constant: you pay per lead, not per click, the budget is set with you, and junk leads get disputed. The demo includes a look at what's realistic in your market.
LSA vs. regular PPC — which should I run?
They're different tools. LSA sits above everything, charges per lead, and leans on trust signals; PPC buys clicks and needs landing pages that convert. For most firms, LSA is the better first paid dollar — and it's the one we run as part of the ecosystem.
My SEO is strong. Do I still need LSA?
They stack. LSA owns the very top of the page today; SEO owns everything under it and compounds over time. Running both means a searcher meets your firm twice before ever seeing a competitor — and attribution shows you exactly what each side contributes.
What happens when an LSA call comes in and nobody can pick up?
That's an expensive miss — you likely paid for that lead, and missed calls hurt your LSA ranking too. It's exactly why LSA pairs with AI Answering: every paid call gets picked up in seconds, captured, and coached.
Can I pause or change my budget?
Yes — budgets and targeting adjust whenever your capacity changes. Trial season, a full docket, a new associate to feed: the program flexes with the firm, and month-to-month terms mean nothing is locked in.
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