Start with the geographic question, not a population assumption
Your service area may include Two Rivers, other places in Manitowoc County, or a broader Wisconsin market. Those are different geographic decisions. The Census records Two Rivers as a municipality in Manitowoc County; it does not establish how many people search for a lawyer, how many prospective clients compare reviews, or whether your firm faces a particular level of competition. Reputation work should therefore begin by defining the places and practice areas the firm actually wants to serve. A review profile can be visible to people beyond Two Rivers, but visibility alone does not show that an inquiry is suitable or that the person can become a client.
Recommended approach
Ask Bosseo to separate review activity from geographic performance. Review which Google Business Profile is being managed, which service areas the firm wants to evaluate, and whether reporting can distinguish inquiries associated with Two Rivers from inquiries associated with the rest of Manitowoc County or Wisconsin. Do not use the city’s population as a forecast.
