1. Start with the Sturtevant service area, not a population forecast
Sturtevant is a village in Racine County, Wisconsin. That exact relationship matters when you define the service area used in forms, routing rules, reporting and consultation questions. Ask which inquiries you accept from Sturtevant, which Racine County matters require different review, and whether geographic information should affect ownership or only reporting.
Recommended approach
Bring a precise service-area definition to the review. Decide whether Sturtevant is a reporting label, a routing condition, an eligibility question or simply part of the language your staff uses with prospective clients. Keep those decisions separate from any conclusion about market size.
