1. Start with the Stoughton service area, not an assumed demand signal
Stoughton is recorded as a municipality in Dane County, Wisconsin. The 2020–2024 ACS 5-year population estimate for Stoughton city is 13,033, with a margin of error of 41. That geographic fact helps define the place your firm serves; it does not establish legal demand, competition, lead volume, case volume or revenue. For custom software, the practical implication is narrower: define which office, team or service area the workflow covers before designing the tool. A process used by one Stoughton team may differ from a process used across Dane County or elsewhere in Wisconsin. Do not make population a proxy for a software business case.
Recommended approach
Map the actual users and service boundary first. Identify whether the proposed tool is for one office, a Stoughton-focused team, a broader Dane County practice or a Wisconsin-wide operation. Then measure the manual task itself: who performs it, what information they enter, where it is duplicated, and what happens when the task is delayed or incomplete.
