1. Start with the geography your firm actually serves
The U.S. Census Bureau records Sheboygan town as a municipal town in Sheboygan County, Wisconsin, with a 2020–2024 ACS five-year population estimate of 8,281 and a margin of error of 25. That is descriptive context, not evidence of search demand, legal need, case volume or revenue. It should not determine how many inquiries your firm expects. It can, however, help you define the geography used when reviewing an intake path. Decide whether the Video Intake experience is intended for people in Sheboygan town, elsewhere in Sheboygan County, or a broader service area. Keep that decision separate from any later assessment of website behavior.
Recommended approach
Write the service-area rule before choosing questions or routing. If location affects whether the firm reviews a matter, ask for location in a clear, limited way and state what happens when a visitor is outside the area. Do not use the population figure as a forecast.
