1. Define the geographic boundary before choosing stories
Your firm serves Salem Lakes, Wisconsin, and the recorded county relationship is Kenosha County. That distinction matters when a timely story concerns a named road, court, agency, ordinance, employer or neighboring community. A page that treats every Wisconsin event as Salem Lakes news may be too broad. A page that discusses only the municipality may omit a legally relevant development affecting clients who live or work across the county. Bosseo’s public Legal News description says its pages are matched to a firm’s practice areas and state. It does not establish a Salem Lakes-specific editorial boundary, so that boundary should be decided with the firm.
Recommended approach
Ask Bosseo to review a geographic policy covering Salem Lakes, Kenosha County and any additional Wisconsin area the firm actually serves. Decide which locations deserve a local explanation, which should receive a county or statewide treatment, and which should be excluded. Do not use the ACS population estimate as proof that any one location has demand.
