1. Start with the geography your firm actually serves
River Falls city is a municipality in Wisconsin recorded in both Pierce County and St. Croix County. The 2020–2024 ACS five-year population estimate for the city is 16,719, with a margin of error of 27. That is eligibility context, not proof of legal demand, search volume, competition, lead volume or case value. Video Intake should therefore reflect your actual service boundary rather than treating the city population as a forecast. A firm may serve River Falls, one county, both counties or a wider Wisconsin area; those are different intake decisions.
Recommended approach
Write the geographic question into the intake logic only if it helps your firm decide whether to continue. Review whether a visitor should select River Falls, Pierce County, St. Croix County, another Wisconsin location or a location outside your service area. Decide who owns an inquiry that falls between locations, and state what the visitor should do if the firm cannot evaluate the matter.
