1. Start with the geography your firm actually serves
River Falls is a municipality in Wisconsin recorded in both Pierce County and St. Croix County. The 2020–2024 ACS five-year population estimate for the city is 16,719, with a margin of error of 27. That is eligibility context, not proof of legal demand, search volume, competition, lead volume or case value. A firm may serve River Falls, one county, both counties or a wider Wisconsin area; those are different intake decisions.
Recommended approach
Write the geographic question into the intake logic only if it helps your firm decide whether to continue. Review whether a visitor should select River Falls, Pierce County, St. Croix County, another Wisconsin location or a location outside your service area. Decide who owns an inquiry that falls between locations, and state what the visitor should do if the firm cannot evaluate the matter.
