1. Start with the geography your firm is prepared to serve
Instead, define the service area before reviewing story coverage. A firm may want pages relevant to Richland Center, Richland County or Wisconsin, but those are different geographic choices. The page should make clear whether a story concerns a local event, a county relationship, a Wisconsin rule or a broader legal development. Bosseo’s public Legal News description says stories are matched to the firm’s practice areas and state. The consultation should determine how that state-level capability would be narrowed, explained or reviewed for your geographic priorities.
Recommended approach
Bring a written service-area policy to the consultation. Identify whether your firm accepts matters from Richland Center only, throughout Richland County, elsewhere in Wisconsin, or across several defined areas. Ask how a proposed page would describe location without implying that every reader is a prospective client.
