Start with Richfield’s actual service area
Richfield is a village in Washington County, Wisconsin. The 2020–2024 ACS five-year estimate records 11,755 residents, with a margin of error of 48. That is geographic context, not evidence of call demand, legal need, language preference, competition, or staffing requirements. Your firm may serve clients beyond the village, or it may limit intake by practice area, conflict rules, consultation availability, or geography. Those boundaries should shape the AI’s instructions and your review criteria.
Recommended approach
Define which callers the system should treat as relevant to your firm: people located in Richfield, people elsewhere in Washington County, existing clients, referrals, or callers seeking a practice area you do not handle. Review whether each category needs a different destination, message, or callback priority. Do not use the village population as a forecast of calls or signed matters.
