1. Define the footprint before defining the page count
Bosseo describes Programmatic SEO as a system for creating a dedicated page for each legal service in each city within a chosen footprint. Bosseo says a firm can choose a whole state or only selected counties. For a firm serving Prairie du Chien, that distinction matters. Prairie du Chien is a city in Crawford County; it is not the same geographic unit as Wisconsin, the county, a metropolitan area, a household or an individual.
Recommended approach
Before approving coverage, list the Wisconsin counties and cities the firm actually serves, then decide whether Prairie du Chien belongs in a county-level footprint.
