1. Start with the geography your firm actually serves
North Fond du Lac is recorded as a municipality in Fond du Lac County. A firm may serve only the village, the county, nearby communities or a broader Wisconsin market, but those are different geographic choices. A review program should therefore begin with the firm’s service area rather than treating the village population as a proxy for demand. The Census estimate identifies the local population context; it does not show how many people search for legal help, how many compare firms or how many become clients. [census-place]
Recommended approach
Define the locations your profile and intake process are intended to serve. Then review whether public reviews accurately describe the firm’s service area without implying that every resident is a prospective client. If your geographic coverage extends beyond North Fond du Lac, decide whether measurement should separate village, Fond du Lac County and other areas rather than combining them into one unexplained total.
