1. Start with the Mount Horeb service area, not a population claim
The Census record identifies Mount Horeb village as a municipality in Dane County. Its estimated population is 7,736, with a margin of error of 26, for the 2020–2024 ACS 5-year period. That number can help you describe the community you serve, but it cannot establish how many people search for a lawyer, how many firms compete for those searches or how many inquiries reviews will produce. It also does not describe all of Dane County or prove that every potential client lives inside Mount Horeb. For reputation work, the practical question is which geographic areas your firm actually accepts matters from and which profile or profiles represent those services.
Recommended approach
Ask Bosseo to review the geographic scope of your Google Business Profile, service pages and review-request audience. Decide whether Mount Horeb is the primary community, one part of Dane County coverage or a service area alongside other Wisconsin locations. Keep those choices distinct from the Census population figure, and do not promise a result merely because the community has a particular size.
