1. Start with Merrill’s actual service area
Merrill is recorded as a city in Lincoln County, Wisconsin. The 2020–2024 ACS five-year estimate records 9,356 residents, with a margin of error of 22. Confirm which pages, forms and practice-area explanations serve Merrill, Lincoln County or other Wisconsin locations, and keep those geographic relationships accurate in the site’s content and technical configuration.
Recommended approach
During a review, map the firm’s public locations and service-area pages separately from the hosting question. Then identify whether the current site has location-specific content, forms, redirects or structured data that must remain available after migration. Do not expand geographic claims merely because a hosting platform can support additional pages.
