1. Start with the site your Madison firm actually operates
Madison is a municipality in Dane County, Wisconsin. The 2020–2024 American Community Survey 5-year estimate records 278,001 residents, with a margin of error of 92. That population figure is geographic context, not proof of legal demand, search volume, competition or future leads. Your hosting decision should therefore begin with the website itself: its pages, forms, media, redirects, analytics, domain settings and any connection between a visitor’s inquiry and your intake process. A site that serves Madison and other parts of Dane County may have different technical requirements from a small brochure site or a large publishing operation. Confirm the scope rather than treating the city population as a proxy for traffic.
Recommended approach
Bring a current inventory of domains, subdomains, forms, databases, mail-related DNS records, analytics, accessibility tools and third-party services to the review. Ask Bosseo which items it will migrate, which it will test and which remain with another provider.
