1. Define the geographic audience before choosing stories
Bosseo’s public Legal News page says its service matches coverage to a firm’s practice areas and state. The available location record identifies Ledgeview as a municipal town in Brown County, Wisconsin. Those are different geographic levels: a page about a Wisconsin law change is not automatically a Ledgeview page, and a Brown County incident should not be presented as though it occurred in Ledgeview. A firm should decide whether its useful audience is Ledgeview residents, people elsewhere in Brown County, or people throughout Wisconsin who need help with a particular legal issue. The town’s population estimate can help describe the community being served, but it cannot justify a forecast of readership or inquiries.
Recommended approach
Create geographic rules for each practice area. Review whether a story deserves Ledgeview wording, Brown County wording, Wisconsin wording, or no local label at all. Avoid attaching Ledgeview to a statewide development merely to create local relevance.
