Use Lawrence and Brown County as a defined review area
The 2020–2024 ACS five-year population estimate is 6,637, with a margin of error of 23. For your review, keep Lawrence and Brown County distinct from any broader Wisconsin or metropolitan service area your firm may use. The relevant question is where your callers are actually located and whether your phone process serves those locations consistently.
Recommended approach
List the geographic areas your firm accepts during the consultation. Then compare that list with the locations recorded on calls. Use the result to decide which location questions, practice-area questions and routing rules belong in the answering experience.
