1. Define what “local” means before a story breaks
Kronenwetter is a village in Marathon County, Wisconsin. A page aimed at Kronenwetter residents is not automatically a page for every person in Marathon County, the wider Wisconsin market or an unnamed metropolitan area. Those audiences may have different legal questions and different referral paths. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state, and that pages can carry the firm’s name, practice areas and call to action. Before booking, ask how your intended geographic scope would be represented when a story concerns Kronenwetter, Marathon County, another Wisconsin location or a statewide legal change.
Recommended approach
Write a coverage rule for each practice area. Decide whether your firm wants village-specific explanations, Marathon County coverage, statewide Wisconsin coverage or a combination. Ask Bosseo to show how that rule would affect story selection, page wording and calls to action.
