1. Define what “local” means before a story breaks
Kronenwetter is a village in Marathon County, Wisconsin. Those audiences may have different legal questions and different referral paths. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state, and that pages can carry the firm’s name, practice areas and call to action. Before booking, ask how your intended geographic scope would be represented when a story concerns Kronenwetter, Marathon County, another Wisconsin location or a statewide legal change.
Recommended approach
Write a coverage rule for each practice area. Decide whether your firm wants village-specific explanations, Marathon County coverage, statewide Wisconsin coverage or a combination. Ask Bosseo to show how that rule would affect story selection, page wording and calls to action.
