1. Set the geographic brief before reviewing stories
A Kaukauna firm may serve the city, clients in Calumet County, clients in Outagamie County, or a wider Wisconsin area. Those are different editorial scopes. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state, while its examples describe local and national sources across a state. The product page does not establish that every Kaukauna, Calumet County, or Outagamie County story will be identified, nor does it establish a particular local-news inventory.
Recommended approach
Bring a written geographic brief to the consultation. Separate Kaukauna from each county and from any broader Wisconsin service area. Ask how the firm’s preferred locations would affect story selection, page language, calls to action, and later review. Do not use the ACS population estimate as a forecast of demand or as a reason to publish broadly.
