1. Set geographic boundaries before discussing news coverage
Edgerton’s recorded county relationships are Dane County and Rock County. Those relationships matter because a legal-news page can become misleading if it treats a city, a county, a metropolitan area and a broader Wisconsin audience as interchangeable. A story involving a Wisconsin law may be relevant statewide, while an incident in or near Edgerton may require a narrower service-area explanation. The Census population estimate describes Edgerton city; it does not show that residents are searching for legal help or that a particular topic will generate inquiries.
Recommended approach
Ask Bosseo to review how proposed stories would be assigned geographically: Edgerton, Dane County, Rock County, another Wisconsin location, or a statewide audience. Decide which locations the firm actually serves before approving language that suggests local availability. If a story has no clear connection to the firm’s practice areas or service territory, skipping it may be more useful than publishing a broad page.
