1. Set the geographic question before asking for reviews
A Dodgeville firm may serve clients inside the city, elsewhere in Iowa County or across a broader Wisconsin practice area. Those are different audiences. Before changing review outreach, decide whether the firm is evaluating Dodgeville only, Dodgeville plus Iowa County, or a wider service territory. This affects which Google Business Profile searches, competitor profiles and inquiry sources deserve attention.
Recommended approach
Bring a current service-area list and matter mix to the consultation. Compare review activity and qualified inquiries by the geographic areas the firm actually serves. Use it only as context when deciding whether the firm’s geographic coverage is defined clearly enough to measure.
