1. Start with the calls your DeForest practice actually misses
The Census records DeForest as a municipality in Dane County, Wisconsin, with a 2020–2024 ACS 5-year population estimate of 11,501 and a margin of error of 25. That is useful for defining the service area, but it does not show how many people call a law firm, when they call, or whether they need legal help. Your own unanswered-call history should drive the evaluation. Review calls that arrive after hours, during lunch, while staff are already speaking with someone, or when the office is closed. Bosseo’s public AI Answering page describes coverage for nights, weekends, holidays, and overflow, with the firm’s team receiving the first ring and the AI answering when nobody picks up within 20 seconds.
Recommended approach
Ask Bosseo to map your current phone routing to those situations. Decide which unanswered calls should be answered immediately, which should receive a different instruction, and who owns the next action. Do not treat the DeForest population figure as a forecast of missed calls or demand.
