1. Define the Cudahy service area before reading the numbers
A Cudahy law firm may describe its market by municipality, Milwaukee County, Wisconsin or another service area. Those are not interchangeable. Bosseo’s public ROI Dashboard page says its tracking can include service-and-city keyword targets and can show which cities produce calls. That makes geographic definitions an implementation decision, not a detail to settle after launch. Cudahy’s recorded county relationship is Milwaukee County, but the Census record does not establish where prospective clients search from or which locations produce matters.
Recommended approach
Bring a written geographic scope to the review. Separate Cudahy from Milwaukee County and from any broader Wisconsin coverage. Ask how each location will appear in keyword tracking, lead classification and attribution, and require the firm to agree on what a city label means before comparing locations.
