What does Lead Attribution show for a lead?+
Bosseo’s public product text describes a record containing the channel, referrer, landing page, device, session detail and attached intake answers. It also describes calls joining the journey and outcomes extending beyond the initial lead. Ask during the consultation which fields would be available for your firm.
Can it show whether an inquiry came from Brookfield?+
It can support a review of geography if the relevant location information is collected and defined consistently. Brookfield is a city in Waukesha County, but a page visit does not prove the visitor’s residence or the matter’s jurisdiction. Agree on the geographic rule before comparing records.
Does it replace the question “How did you hear about us?”+
It is designed to provide a fuller journey than a remembered source answer. The firm should still decide how to handle referrals, direct visits, incomplete paths and contacts whose source cannot be connected confidently.
Can phone calls be included?+
Bosseo states that phone calls can join the same journey, including a transcript and case-type tag from the phone system. Ask how call connection works for your intake setup, what happens with repeat callers and how the firm should review uncertain matches.
How should we judge a channel?+
Choose the outcome first. You might review qualified inquiries, consultations or signed cases, but the firm must define each stage and apply the same rule across channels. Do not use population, traffic or an isolated inquiry as proof of demand or return.
Will attribution guarantee rankings or new cases?+
No performance outcome should be assumed. Attribution is for examining recorded journeys and outcomes, not promising future results.
