1. Start with Antigo’s actual service area
Antigo is recorded as a municipality in Langlade County, Wisconsin. The 2020–2024 ACS five-year estimate lists 8,069 residents, with a margin of error of 31. That figure describes the city population; it does not establish how many people search for a lawyer, call your office, need a particular practice area or live elsewhere in the county. Your first AI Answering decision should therefore be geographic and operational: which callers do you serve, and which calls should receive the same response regardless of where the caller is located?
Recommended approach
During a Bosseo review, define the locations your firm actually serves and the boundaries your intake team uses. Ask how those boundaries would be reflected in the firm profile and in the questions asked during a call. Do not use the Antigo population estimate to forecast call volume or case value.
