Start with Allouez coverage, not population assumptions
Allouez is a Wisconsin municipality in Brown County. The 2020–2024 American Community Survey 5-year estimate records 13,975 residents, with a margin of error of 31. That figure describes the municipality; it does not establish legal demand, search volume, competition, review activity, leads, cases, or revenue. It also does not describe every person your firm may serve. A review plan should therefore distinguish Allouez from Brown County and from any wider service area your firm actually accepts.
Recommended approach
Before changing your review process, define the geographic scope you want to evaluate: Allouez, Brown County, or another area your firm serves. Then review whether your Google Business Profile, website language, and consultation process communicate that scope accurately. Measure inquiries by location and matter type rather than treating population as a forecast.
