1. Define what “local” means for your Wheeling practice
The U.S. Census Bureau records Wheeling as a municipality with a 2020–2024 ACS five-year population estimate of 26,350, with a margin of error of 207. The same record identifies relationships with Marshall County and Ohio County. That is geographic context, not evidence of search demand, competition, cases, or revenue. A firm should therefore decide whether its news coverage is limited to Wheeling, includes both listed counties, addresses West Virginia statewide developments, or serves a broader metropolitan audience. Those are different editorial scopes. A page about a statewide law change may be relevant to a Wheeling practice even when the underlying event did not occur in the city; a page about an incident may require a narrower local review.
Recommended approach
Before booking, write a geographic policy for each practice area. Specify which places may appear in a headline, which stories require a West Virginia connection, and when a county or statewide story is useful to a Wheeling reader. Ask Bosseo how those boundaries would be applied to story selection.
