1. Define the geographic boundary before monitoring begins
Teays Valley is recorded as a CDP in Putnam County, West Virginia. That is a precise local relationship, but it is not the same as a countywide, metropolitan, statewide or household audience. A firm serving Teays Valley may also want to address people elsewhere in Putnam County or across West Virginia, yet those are separate coverage decisions. Population should not be used as a proxy for demand or competition. The useful question is whether a story falls within the geographic scope your firm is prepared to discuss and serve.
Recommended approach
At consultation, write down the intended coverage: Teays Valley, Putnam County, West Virginia, or another clearly defined service area. Ask Bosseo how story relevance will be judged against that boundary and your practice areas. Keep local incidents, statewide legal developments and broader news in separate review categories so an attorney can decide what belongs on the firm’s site.
