1. Define the territory before choosing stories
A firm may serve Princeton, Mercer County, a wider West Virginia territory, or another geographic mix; those are different scopes. Bosseo’s public Legal News page describes monitoring for stories in a firm’s state and matching them to practice areas. That makes territory a decision to settle before publication: should coverage address West Virginia developments, Mercer County matters, Princeton-specific events, or a combination?
Recommended approach
Write down the firm’s service area and the locations it is prepared to discuss publicly. Ask Bosseo how geographic relevance is handled when a story is statewide but the firm serves Princeton and Mercer County. Review whether each proposed page has a clear connection to the firm’s jurisdiction, practice, and audience rather than treating every West Virginia story as locally relevant.
