1. Define what “local” means for Pea Ridge coverage
Pea Ridge is a census-designated place in Cabell County, West Virginia. A Pea Ridge firm should therefore distinguish between a story specifically involving Pea Ridge, a Cabell County matter, a broader West Virginia development and a story relevant to people who merely search from the area. Those are different editorial categories. Population is useful for identifying the place being served, but the Census record does not show legal demand or the number of people searching for a topic.
Recommended approach
Ask Bosseo to review how stories would be evaluated across Pea Ridge, Cabell County and West Virginia. Decide whether your firm wants narrowly local coverage, statewide developments affecting your practice, or both. Keep each page accurate about where an event occurred; do not turn a statewide story into a Pea Ridge claim.
