1. Start with Oak Hill’s actual service area
Your website may serve people in Oak Hill, elsewhere in Fayette County or across a broader West Virginia geography. Those are different audiences, and a video survey should not imply that every visitor has the same eligibility. Begin by deciding which locations matter for each practice area and whether location is an initial qualification question, a routing field or a later review item. Oak Hill’s recorded relationship to Fayette County is useful for defining that conversation, but it does not prove that residents are seeking legal help or that a particular matter type is common.
Recommended approach
Map each practice area to the geographic boundaries your firm actually accepts. Review whether the survey should ask where the visitor is located, where the event occurred or where another relevant party is located. Keep those questions separate when the distinction affects eligibility. Have counsel approve the wording before the flow is used.
