1. Start with New Martinsville’s actual geographic scope
The Census record identifies New Martinsville city as a municipality in Wetzel County. It does not establish the size of a legal-news audience, the number of potential clients, or the extent of a firm’s service area. Those are separate decisions. Before reviewing a news service, define whether your firm wants coverage specifically associated with New Martinsville, Wetzel County, broader West Virginia matters, or another area your lawyers actually serve. A state-level story may be useful to a firm that handles statewide legal issues, but it should not be presented as local New Martinsville coverage merely because it is relevant to West Virginia.
Recommended approach
Ask Bosseo to show how geographic relevance is handled for your practice areas. Review whether proposed stories distinguish New Martinsville, Wetzel County and West Virginia, and decide which locations belong in your calls to action, internal review rules and reporting.
