1. Start with the geographic question, not the population number
Hurricane city is recorded in Putnam County. A page aimed at Hurricane residents is not automatically a page for every person in Putnam County, the Charleston metropolitan area or West Virginia. Those are different geographic audiences, and a legal-news program should make the intended audience explicit. The city’s ACS estimate of 6,855 is useful for identifying the municipality, but it cannot show that residents are searching for a particular legal topic or that a story will produce a case.
Recommended approach
Ask Bosseo to review how story relevance would be defined for your actual service area. Decide whether coverage should focus on Hurricane, Putnam County, West Virginia or another precisely stated territory. Keep the place named in a news page tied to the facts of the event and the jurisdiction involved. Do not use the city’s population as a substitute for a demand study.
