1. Define the geographic boundary before choosing stories
Fairmont is a municipality in Marion County, West Virginia. That relationship should shape the first review of Legal News: decide whether your firm wants coverage framed around Fairmont, Marion County, West Virginia, or a combination that accurately reflects your service area. Those are not interchangeable audiences. A page about a statewide law change may be relevant to a Fairmont firm, while a page about an incident outside the firm’s service area may not be useful merely because it is nearby. Bosseo’s public Legal News description says its system monitors local and national legal-news sources for a firm’s state and matches stories to practice areas. It does not establish demand in Fairmont or promise a particular volume of relevant stories.
Recommended approach
Map each practice area to an approved geographic scope. During a consultation, ask how a proposed page would identify Fairmont or Marion County when location is material, and when statewide coverage would be more accurate. Keep municipal, county and state references precise rather than treating the Fairmont population figure as a market forecast.
