1. Match legal-news coverage to the people you serve
Elkins city is recorded as a municipality in Randolph County. That relationship matters because a news page aimed at “Elkins” is not automatically a page for every person in Randolph County, every West Virginia resident or every household in the region. A firm should define its service geography before judging whether a story is relevant. The review should distinguish city-focused coverage from county, state and broader coverage, then ask whether the firm accepts matters from each area. Population is useful context for the municipality, but it cannot establish demand or tell you which stories will produce inquiries.
Recommended approach
Ask Bosseo to show how geographic relevance is handled for your practice areas and intended service area. Review whether a proposed page would explain a state development to West Virginia readers, a Randolph County issue to county residents, or an event specifically connected to Elkins. Keep the geographic language accurate and avoid presenting a statewide story as local merely because the firm serves Elkins.
