1. Start with Dunbar’s actual service area, not a population assumption
The Census Bureau records Dunbar as a municipality in Kanawha County. Its 2020–2024 ACS 5-year population estimate is 7,254, with a margin of error of 26. That is a description of the place, not a forecast of how many people will contact your firm or what legal matters they may have. Households, individuals and a law firm’s service area are also different measures. Your firm may serve Dunbar residents, clients elsewhere in Kanawha County or a broader West Virginia practice area, depending on its own stated scope.
Recommended approach
Use the consultation to define which callers belong in the Dunbar and Kanawha County intake view, which matters require attorney review and which geographic questions should be asked consistently. Intake Coach can then be evaluated against real conversations and your firm’s own intake standards. Do not use the Dunbar population estimate to set a staffing target, predict leads or assume language preferences.
