1. Define what “local” means before a story breaks
Cross Lanes is a CDP in Kanawha County, not a substitute label for every nearby community or for West Virginia as a whole. A news page about a statewide law change may be useful to a Cross Lanes firm, while a page about an incident elsewhere may not be locally relevant. The geographic choice should follow the legal question and the people the firm serves, rather than the population estimate alone. Decide whether the editorial territory includes Cross Lanes only, Kanawha County, or the wider state. Keep those scopes distinct in page titles, explanations, calls to action, and reporting.
Recommended approach
Ask Bosseo to review a proposed geographic policy for each practice area. A firm may choose a narrow Cross Lanes and Kanawha County emphasis for local incidents while reserving West Virginia coverage for statutes, appellate decisions, agency actions, or other matters with statewide relevance.
