Start with the geography your firm actually serves
The U.S. Census Bureau records Beckley city as a municipality in Raleigh County, with a 2020–2024 ACS 5-year population estimate of 16,818 and a margin of error of 27. That fact describes the city’s population; it does not establish legal demand, search activity, competition or likely lead volume. It does, however, give you a precise starting boundary for reviewing the website experience. If your firm serves Beckley city only, the intake can be evaluated against that service area. If you also accept matters elsewhere in Raleigh County or across West Virginia, those boundaries should be stated and reflected in qualification and routing decisions rather than inferred from the city name.
Recommended approach
Bring your actual service-area rules to the review. Decide whether location is an eligibility question, an assignment question or simply information for the first conversation. Do not use the Beckley population estimate as a forecast for intake volume.
