1. Define what “local” means before news coverage begins
A Beckley firm should decide whether its Legal News coverage is intended for Beckley, Raleigh County, a broader West Virginia audience or another service area the firm actually serves. Those are different geographic choices. Bosseo’s public page says Legal News matches stories to the firm’s practice areas and state. That makes geographic scoping an important consultation question: which state-level developments deserve a Beckley-facing explanation, and which stories should be excluded because they fall outside the firm’s work?
Recommended approach
Prepare a written coverage boundary before approving pages. Separate Beckley, Raleigh County and statewide subjects, and identify any additional area the firm intentionally serves. Review whether each proposed page names a relevant place only when that place is part of the underlying news and the firm’s authorized service scope.
