1. Define what “local” means before news coverage begins
A Beckley firm should decide whether its Legal News coverage is intended for Beckley city, Raleigh County, a broader West Virginia audience or another service area the firm actually serves. Those are different geographic choices. The Census record identifies Beckley city as a municipality in Raleigh County; it does not establish the firm’s market, its clients’ locations or the reach of a particular story. Bosseo’s public page says Legal News matches stories to the firm’s practice areas and state. That makes geographic scoping an important consultation question: which state-level developments deserve a Beckley-facing explanation, and which stories should be excluded because they fall outside the firm’s work?
Recommended approach
Prepare a written coverage boundary before approving pages. Separate Beckley, Raleigh County and statewide subjects, and identify any additional area the firm intentionally serves. Do not use the city population as a forecast. Review whether each proposed page names a relevant place only when that place is part of the underlying news and the firm’s authorized service scope.
