1. Define the caller geography before you define the phone workflow
Beckley city is recorded in Raleigh County, West Virginia. That relationship helps you state where the firm serves callers, but it does not establish how many people will call, what legal matters they have or whether demand exists. Households, individuals, the city and the county are not interchangeable planning units. Your first review should separate calls associated with Beckley from calls elsewhere in Raleigh County or West Virginia, where the firm’s service policy may differ.
Recommended approach
Create a plain-language service-area rule for the answering system. Decide which locations the system should record, which locations require attorney review and which callers should receive a referral or another next step. Do not use the Beckley population estimate as a forecast. Measure actual call geography after implementation if the firm needs that information for intake decisions.
