1. Define the audience before you define the newsroom
Woods Creek is recorded as a CDP in Snohomish County, Washington. A Woods Creek firm should therefore decide whether its news coverage is intended for people in Woods Creek, people throughout Snohomish County, a broader Washington audience, or a combination that reflects the firm’s actual service area. The choice affects which stories are useful and how each page frames the reader’s next step. A page about a Washington law change may be relevant statewide; a page about an incident elsewhere may not be relevant merely because it is prominent.
Recommended approach
During a consultation, map each practice area to its permissible geographic scope.
