1. Set the geographic boundary before discussing coverage
Union Gap is a municipality in Yakima County, Washington. That relationship should be explicit in the consultation: a Union Gap page, a Yakima County page, and a Washington-wide news page would not represent the same audience. Population is not a substitute for a demand study, and the available Census record does not establish how many people search for legal information or which matters they need. Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to its practice areas. The relevant question for your firm is therefore how state coverage and any local angle should relate to Union Gap and Yakima County without implying that every story is local to the city.
Recommended approach
Ask Bosseo to show how a story would be geographically framed when it concerns Union Gap, Yakima County, another Washington community, or the state generally. Decide in advance which geographic references are necessary, which are merely context, and which would overstate the firm’s connection to an event.
