1. Define the geographic record before judging performance
Terrace Heights is recorded as a CDP in Yakima County. That distinction matters when you review a lead’s location: Terrace Heights, Yakima County, Washington, a metropolitan area and a household are not interchangeable labels. A reporting view should preserve the geographic relationship that the firm actually uses in intake and marketing rather than treating every nearby inquiry as a Terrace Heights matter.
Recommended approach
During a consultation, decide how your firm wants to identify location: by the prospective client’s stated residence, the matter’s location, the service area selected during intake or another firm-defined field. Keep Terrace Heights and Yakima County distinct where that distinction affects review.
