1. Define the geographic record before judging performance
Terrace Heights is recorded as a CDP in Yakima County. That distinction matters when you review a lead’s location: Terrace Heights, Yakima County, Washington, a metropolitan area and a household are not interchangeable labels. A reporting view should preserve the geographic relationship that the firm actually uses in intake and marketing rather than treating every nearby inquiry as a Terrace Heights matter. The Census population estimate is useful context for the place, but it cannot tell you how many people need legal help or how many will contact your firm.
Recommended approach
During a consultation, decide how your firm wants to identify location: by the prospective client’s stated residence, the matter’s location, the service area selected during intake or another firm-defined field. Keep Terrace Heights and Yakima County distinct where that distinction affects review. Then compare attribution records against the firm’s own geographic definitions instead of treating the Census estimate as a demand model.
