1. Define the geographic audience before selecting stories
Summit is recorded as a CDP in Pierce County, Washington. That relationship matters because “Summit,” “Pierce County,” the wider metropolitan area and Washington are not interchangeable audiences. A story about a Washington statute may be relevant statewide, while a road incident or local government action may require narrower geographic wording. The local population estimate is eligibility evidence only. It cannot show that residents are searching for a particular legal topic or that a page will produce a case.
Recommended approach
Ask Bosseo to review geographic rules for each practice area. Specify which matters the firm accepts from Summit, which Pierce County communities it serves and whether statewide Washington coverage is appropriate. Require each proposed page to identify its actual jurisdiction and avoid implying that a statewide development is Summit-specific.
