1. Set the geographic boundary before reviewing stories
Spokane Valley is a municipality in Spokane County, Washington. A local incident may be relevant to people in the city, the county, or a broader Washington audience, but those are different geographic relationships. A page should not imply that an event occurred in Spokane Valley when it occurred elsewhere, and a statewide legal development should not be presented as a city-specific matter without a factual connection. Bosseo’s public Legal News page says its service monitors local and national legal-news sources for a state and matches stories to practice areas. That makes geographic review a necessary decision for your firm: which stories should address Spokane Valley residents, which should speak to Spokane County, and which should explain Washington law more broadly?
Recommended approach
Create a written geographic policy before approving pages. Require each proposed article to identify the actual place involved, the legal scope of the development, and the audience your firm intends to serve. Use the Census geography only to describe the service area accurately; do not use the population estimate as a forecast of readership or inquiries.
