1. Set the geographic boundary before you evaluate coverage
Your target geography is Spokane Valley, Washington, within Spokane County. The Census records Spokane Valley as a municipality and reports a 2020–2024 ACS 5-year population estimate of 106,365, with a margin of error of 56. Households, individuals and the municipality itself are not interchangeable measures. Start with the calls your firm actually receives from Spokane Valley and the rest of your chosen service area.
Recommended approach
Ask Bosseo to review how your firm distinguishes Spokane Valley callers from callers elsewhere in Spokane County, Washington or outside your intended market. Decide which geographic information belongs in the caller record, who owns a location question, and whether geography should affect routing or only follow-up.
