What can I review for an individual lead?+
Bosseo describes a full journey that may include channel, referrer, landing page, device, session detail and intake answers. The public product description also discusses connecting calls and reviewing later outcomes. Confirm the precise fields and connections for your firm during consultation.
Can Lead Attribution distinguish Snoqualmie from the rest of King County?+
That is a measurement question for your firm to define. Snoqualmie is a city in King County, and those geographic levels should not be treated as interchangeable. Discuss the page, location and reporting distinctions you want to review rather than assuming geography alone proves where demand came from.
Does attribution work with phone calls?+
Bosseo’s public product description says calls can join the same journey record, including transcript and case-type information. Confirm how your firm’s phone and intake paths would be handled, including calls that cannot be matched or that contain incomplete information.
How is this different from aggregate analytics?+
The stated distinction is that aggregate analytics can show traffic in summary, while Lead Attribution is designed to connect a specific journey with a lead, intake information and later outcome. Ask which systems and fields would be included for your firm before treating the records as complete.
Will attribution prove which channel produced a signed case?+
It is designed to support that review, but no measurement system should be treated as infallible. Some journeys may be incomplete, duplicated or unresolved. Set rules for attribution confidence and review the underlying record before making a significant budget or staffing decision.
Do I need to ask every caller how they found the firm?+
Bosseo describes attribution as operating behind the scenes so journey information can be attached automatically. Your firm should still decide how intake staff record qualification and outcomes, and whether a client’s answer is useful as a comparison rather than as the only attribution method.