1. Set the geographic boundary before choosing stories
Redmond’s recorded county relationship is King County. That matters because a news page can describe a story at different geographic levels: Redmond, another King County community, Washington, or a broader national development. Those are not interchangeable audiences. A Redmond firm should decide whether a page is intended for people affected in the city, people seeking counsel across King County, or Washington residents facing a statewide legal change. The Bosseo page describes Legal News as monitoring local and national legal-news sources for a firm’s state and matching stories to practice areas. It also says pages are matched to the firm’s practice areas and state. The public description does not establish that every Redmond or King County story will generate demand or that a particular story will rank.
Recommended approach
During consultation, define the geographic rule for each practice area. Ask whether a proposed page should name Redmond, King County, Washington, or no narrower place unless the underlying story supports it. Keep the location in the explanation only when it changes the legal question for the reader.
