1. Set the geographic boundary before selecting stories
The U.S. Census Bureau records Puyallup as a municipality in Pierce County, Washington, with a 2020–2024 ACS five-year population estimate of 42,746 and a margin of error of 58. That is location context, not evidence of legal-news demand, search volume, competition, cases, or revenue. Your editorial boundary should therefore come from your actual service area and practice strategy. Decide whether a page should address Puyallup alone, Pierce County, Washington, or another relationship your firm can explain accurately. A Washington-wide law change may be relevant to a Puyallup reader, while an incident elsewhere may not be useful merely because it occurred in the state.
Recommended approach
Bring a written geographic rule to the review. For each practice area, identify the places your firm serves and the kinds of statewide developments that affect those clients. Ask Bosseo how story matching would reflect those boundaries and how you would reject coverage that is geographically or legally irrelevant.
