1. Start with Pullman’s actual service boundary
Pullman is a city in Whitman County, Washington—not a synonym for the county, the state or a broader market. A visitor may be seeking help in Pullman while the firm serves additional communities, accepts only certain Washington matters, or routes cases according to venue and practice area. Population alone cannot tell you how many people need legal help, how many firms compete, or how many inquiries a website receives. [source: census-place]
Recommended approach
Define the geographic questions before building the intake: where the incident, property, dispute or proceeding occurred; where the visitor lives; which courts or agencies matter; and whether the firm wants a Pullman-only path or a broader Whitman County path. Do not treat the ACS population estimate as a forecast. Use actual intake records and consultation decisions to evaluate whether geography belongs in qualification or routing.
