1. Start with the geography your firm actually serves
Otis Orchards-East Farms is recorded as a CDP in Spokane County, Washington. A page aimed at this community should not silently describe the entire county, the Spokane metropolitan area, or Washington as though those geographies were interchangeable. The appropriate scope depends on your practice, licensure, client intake area, and the subject of the news. A statewide change in law may be relevant to a Washington practice, while a local incident may require more careful wording about what is known and where it occurred. The Census population estimate can establish the place and its county relationship, but it cannot tell you how many people search for a lawyer or how many will contact your firm.
Recommended approach
Before booking, define the geographic levels your firm is willing to address: Otis Orchards-East Farms, Spokane County, Washington, or a broader service area. Ask how a proposed story would be framed when the event is outside the CDP but legally relevant to your clients. Do not use the 5,454-person estimate as a forecast for traffic or leads.
